{"id":19881,"date":"2019-02-16T22:12:29","date_gmt":"2019-02-16T20:12:29","guid":{"rendered":"https:\/\/mininvestering.com\/?p=19881"},"modified":"2022-01-04T12:47:00","modified_gmt":"2022-01-04T12:47:00","slug":"derfor-boer-du-investere-i-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mininvestering.com\/derfor-boer-du-investere-i-influencer-marketing\/","title":{"rendered":"Derfor b\u00f8r du investere i influencer marketing"},"content":{"rendered":"\n
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Efterh\u00e5nden er det som virksomhed fuldst\u00e6ndig umuligt ikke at have en profil p\u00e5 et socialt medie. Mange forbrugere vil unders\u00f8ge en virksomhed, f\u00f8r de foretager et k\u00f8b. Hvis forbrugeren ikke kan finde virksomheden p\u00e5 sociale medier, vil forbrugeren ofte v\u00e6lge en anden virksomhed, som er synlig. Men der findes en m\u00e5de at fange forbrugeren med paraderne nede. Denne mulighed er influencer marketing<\/a>.<\/p>\n\n\n\n

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Fang forbrugerne der, hvor de er<\/h2>\n\n\n\n

B\u00e5de unge og voksne bruger flittigt smartphones. Her er apps som YouTube, Instagram, Snapchat nogle af de apps, som vi bruger allermest. S\u00e6rligt YouTube fremh\u00e6ves, hvis man gerne vil n\u00e5 de helt unge. I stedet for at s\u00f8ge ting frem p\u00e5 Google, vil de s\u00f8ge det frem p\u00e5 YouTube. Her findes ogs\u00e5 utrolig mange influencere. Disse opfattes i h\u00f8jere grad som en ligesindet forbruger, og i de bedste tilf\u00e6lde vil nogle forbrugere se en influencer som en ven. Det er forskelligt, hvordan den enkelte vil betragte en influencer, men unders\u00f8gelser viser, at teenagere har en syv gange st\u00f8rre tilknytning til youtube-stjerner end traditionelle kendisser. Vi stoler i h\u00f8jere grad p\u00e5 influencer marketing, end vi stoler p\u00e5 traditionelle reklamer.<\/p>\n\n\n\n

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Hvorfor er influencer marketing v\u00e6sentligt<\/h2>\n\n\n\n

N\u00e5r du har afsluttet en kampagne med en influencer, vil du typisk opleve, at du har f\u00e5et \u00f8get din virksomheds slag. Derudover vil der v\u00e6re en stigende hype om dine produkter eller servicer, eftersom der vil v\u00e6re mange nye mennesker, som har f\u00e5et kendskab til dit brand. Du har en direkte kilde til v\u00e6rdifuld feedback fra din m\u00e5lgruppe. Typisk vil forbrugerne efterlade en kommentar p\u00e5 en youtube-video, et instagram-opslag eller, hvad du v\u00e6lger at benytte dig af. Disse kan du bruge fremadrettet. Du har ogs\u00e5 den fordel, at ikke alle har opdaget, hvor vigtigt influencer marketing er, s\u00e5 du kan sl\u00e5 dine konkurrenter p\u00e5 nye m\u00e5der.<\/p>\n\n\n\n

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L\u00e6s mere fra samme kategori<\/h4>\n<\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":9771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[57],"tags":[],"acf":[],"yoast_head":"\nDerfor b\u00f8r du investere i influencer marketing - Min Investering<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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